The RSM Experience
Providing timely insights and emerging innovation to help our clients and people thrive
The competitive middle market business environment requires quick thinking and innovative solutions—and that is even further amplified in a global pandemic. Our forward-looking nature has enabled us to adapt our services to provide the highest level of care to our clients and people. Through this experience, we’ve helped both of these critical groups reshape key business processes, leverage technology, and continue to reach high levels of productivity, efficiency and satisfaction.
Real innovation for the middle market
Transformational solutions to help clients prosper, even amid trying times
When the pandemic upended corporate America last year, business owners and their employees faced unprecedented challenges for which there was no guidebook. But in the midst of this turmoil, one constant remained—the middle market’s desire to find transformative solutions for its most significant business issues.
Through an Acceleration Center business model, RSM has introduced clients to emerging technologies that can lead to future solutions. During the last year, some of these innovations were in direct response to the pandemic.
Legislation + innovation = solutions
The impacts of the CARES Act and Affordable Care Act were ripe for an innovative approach. RSM’s Acceleration Center data analytics team joined forces with the firm’s leading tax policy, technology and health care industry professionals to launch a two-pronged data scan project that addressed opportunities in response to both pieces of legislation.
The team created a customized data scan process that matched clients’ key attributes with potential service opportunities related directly to the CARES Act. The resulting data scan packages included preliminary estimates and relevant, timely guidance that helped clients secure the biggest benefits possible from the CARES Act. Likewise, the team used a similar approach for the ACA that centralized the location of automation tools to process clients’ tax claims.
Automation is the answer
RSM’s automation team, also part of the firm’s Acceleration Center, worked with clients to reduce or eliminate time-consuming, manual processes so that employees could focus more on the high-value needs that the middle market faced during the pandemic.
In one example, the automation group reimagined a client’s highly manual process of reviewing more than 7,500 documents. Deploying Kira, a specialty optical character recognition software that specializes in contract analysis, to review revenue recognition contracts, RSM materially reduced the project execution time, which resulted in significant monetary savings for the client.
With its success with Kira, the automation team has now created a standard process for other clients that ensures a higher-quality, more accurate analysis of revenue recognition contracts, legal contracts, securities prospectus documents and more.
From cost savings and time savings to leveraging talent for higher-value contributions, RSM is all about the benefits of transformational solutions for clients. As corporate America navigates through a pandemic resulting in monumental change, RSM will continue to lead the middle market with real innovation.
Innovation and virtual services reap benefits for clients
Imagine a world where RSM subject matter experts deliver faster, more accurate, higher-quality service assessments without ever setting foot in a place of business. Thanks to the creative thinking of some of RSM’s innovative professionals, this possibility is now a reality.
Architects on Demand (AoD) is a custom-designed platform exclusive to RSM that’s intended to address some of the biggest challenges we all face during the global pandemic. However, even as business travel resumes, providing a virtual service experience can still deliver big benefits for RSM’s clients.
With AoD, we virtually deliver our subject matter experts to clients without the need to travel. These professionals can literally visualize client sites via 360-degree imaging, while providing streamlined collaboration, standardized assessments, automated recommendations and advanced insights—all possible because of AoD’s integration with Microsoft stack capabilities.
In one easy-to-use interface, AoD takes RSM’s services to the next level. For clients, that means getting exceptional results and deliverables more quickly, more accurately and for less cost.
The power of the RSM experience
Delivering the power of being understood in a changing environment
The past year was unlike any other, and while the pandemic required us to abruptly pivot to virtual environments entirely, we maintained a steadfast commitment to our first-choice advisor promise to our clients, colleagues and communities. While the channels for delivering the RSM experience were different, our commitment to developing our people so they can better serve our clients and have rewarding careers never wavered.
We were driven by our values and the 5 C's. We showed our care for our people and clients as they navigated unprecedented times. We were curious, seeking to understand what new challenges they were facing and how we could serve them. We demonstrated courage as we challenged the traditional ways of working and came together to collaborate and think critically to develop programs, events and new ways to connect.
Adapting to maintain connectivity
Along with our clients, we reimagined how to stay connected, since we could not always meet face to face. We met their preferences with meaningful interactions through webcasts, videos, phone calls and thought leadership. We embraced new digital platforms for client interactions and explored new ways to use technology to support engagement delivery and project collaboration. Through post-engagement surveys, our clients shared that they appreciated how we stayed connected and provided perspectives on how they could navigate the pandemic environment.
Forging new paths for career development
Additionally, we continued to provide learning and development opportunities for our professionals throughout the year to help them continue to sharpen their skills. The need to replace development at in-person conferences enabled us to reimagine opportunities to grow their leadership, advisory and specialized skills through virtual classrooms, on-demand courses, webcasts, on-the-job experiences and more. In addition to formal education, we provided a variety of resources to support development through exposure, experiences and an inclusive RSM environment.
Reshaping the talent experience
We reimagined how we connected with our future talent too. We transformed our experiences for more than 1,000 Pathways summer leadership program participants and more than 800 summer interns in interactive app- and web-based platforms with virtual conversations, connectivity and first-choice advisor development opportunities. We also reshaped recruiting, using new digital platforms that enabled us to expand connectivity with students across the United States and Canada and engage leaders and professionals across the enterprise in the recruiting process.
Additionally, we focused on recruitment and retention of diverse professionals, including historically Black college and university recruitment. We also brought a strong presence and involvement to diverse student and professional organizations through virtual environments. Our efforts earned us Handshake’s Early Talent Award, recognizing RSM for best-in-class digital engagement programs for early talent recruitment.
Expanding the reach of The RSM Classic
This year, while we really missed having our clients join us in Sea Island, we were also proud and excited to have an opportunity to expand The RSM Classic experience to an extended audience of clients, colleagues and communities. Through a mix of short videos, live stream and interactive virtual events, we provided a unique experience for all by showcasing an inside look into our tradition of stewardship, the tournament, Team RSM, technology, innovation and more.
Caring for colleagues in a changing world
With a focus on supporting our clients and colleagues amid a global pandemic, we took special care of our people with various benefits for their health, wealth and well-being. These included:
Awarding promotions and bonuses on schedule, paying salary increases and waiving two months of health care premiums, while maintaining retirement plan matching contributions.
Seeking feedback from our colleagues on workplace flexibility, while establishing a new flexibility coaching line.
Giving our colleagues additional time off and a holiday meal during the holiday season to recharge and spend time with loved ones.
Providing telehealth benefits, which included extending our 98point6 app to all employees for virtual primary care needs; introducing Modern Health for free mental health coaching, counseling and resources; and launching the StayWell app for anyone who may need to safely access our offices or visit a client site.
Expanding backup child care resources and additional services through Bright Horizons to support virtual learning, tutoring and other care needs.
Giving an extra year-end bonus to all employees to recognize extraordinary effort during a challenging year.
The digital experience
Creating exceptional RSM experiences through technology
The pandemic has demonstrated how critical technology is, not only for our people and our clients, but for our friends, families and communities. At RSM, our investments to modernize and digitize our internal core platforms enabled a relatively seamless pivot to supporting a fully remote workforce. Now, we are reimagining what it means to deliver the power of being understood, creating the best experiences possible for our clients and people—through an even more robust technology platform.
The digital experience accelerates our unified vision of how we take full advantage of new technologies and existing platforms to enhance our business model and create new ways to collaborate. Our attention to, and continued investments in, our digital capabilities will continue to transform what it means to work for and with RSM.
Working for RSM
This year, we launched several new digital initiatives to align with the evolving workplace including:
Introducing PowerBI University, a community of RSM professionals built around accelerating our data analytics acumen
Focusing on embracing emerging technologies through numerous automation challenges and hackathons
Launching RSM Labs to provide our people and clients with a secure and reliable cloud-based environment in which to safely innovate and test new technologies
Supporting our people through the pandemic by focusing on enhancing their remote experience and seamlessly transitioning to working remotely with our unified collaboration platform
Developing a custom daily self-certification app for anyone needing access to one of our physical offices, used in conjunction with a workplace reservation system, to keep everyone safe
Enabling virtual internal conferences and training, conducting virtual recruiting, and supporting the onboarding and robust work experiences of virtual interns
Looking forward, we are enhancing how we enable and serve our people by streamlining our finance, human resources, risk management and support systems—including how we safely bring our people back into physical offices when the time is right. These initiatives will make it easier for our people to personalize and expand their careers while continuing to provide high-quality services in our increasingly virtual world.
Working with RSM
The pandemic has accelerated digital transformation efforts across every industry, with technological advancements that commonly took years occurring in a matter of months. At RSM, we’re enabling our first-choice advisors to redefine how they deliver the power of being understood by increasingly leveraging digital solutions.
This year, we enhanced digital experiences for our people and our clients through initiatives like PartnerSight, FamilySight and our data analytics acceleration center. By leveraging our strategic relationships with companies including Microsoft and ServiceNow, we have expanded our client collaboration capabilities with Team Docs and RSM DASH, a new client-centric support solution with our technology consulting practice.
Efforts are now underway to create a unified, cloud-based collaboration engine that is personalized and tailored to the unique needs of our people and clients. This enterprise client portal will be aligned with our digital vision, enabling secure and seamless collaboration across engagement teams and their projects, and providing an intuitive, centralized point of control and insight for our clients.
An effective technology foundation enables rapid change
Technology investments have enabled advancements and integrations in our core platforms and new collaborative enterprise systems, as well as the people, processes and technology needed to manage and support them. Over the past year, we:
Transitioned to a fully remote workforce
When the COVID-19 pandemic emerged and required a rapid shift to a work-from-home environment, our technology infrastructure was up to the considerable task.
increase in remote connections to our systems with virtually zero disruptions
Saw the most dramatic shift to working remotely within our tax practice
Our traditionally “in the office” practice shifted to a virtual workforce where usage increased by 275%, supported by dynamically shifting office server workloads to virtual services.
remote work increase by tax practice
Exponentially increased virtual collaboration
We embraced the new virtual work environment, taking advantage of innovation to work closely together to develop effective client solutions, even as we were far apart.
increase in online meetings per month
increase in integrated video use to enhance the experience
increase in attendees supporting this new way of business
RSM First-Choice Advisor Awards
Recognizing outstanding service aligned with our strategy and values
Fiscal 2021 marked the fourth consecutive year of our First-Choice Advisor Awards. This program is designed to recognize and reward individuals in the firm who have made significant contributions to our clients, our people and our communities throughout the year.
The following RSM professionals were recognized for their outstanding personification of our first-choice advisor culture, strategy and values. Following are highlights from each winner’s nomination: